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Title:
The SILK road to international marketing: profit and passion in global business
Authors:
Tim Ambler & Chris Styles
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253
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Title:
Service management and marketing: managing the moments of truth in service competition
Authors:
Christiaan Gronroos
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253
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Title:
Contemporary perspectives on strategic market planning
Authors:
Roger A. Kerin, Steven W. Hartley & William Rudelius
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253
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Title:
Retail marketing management: principles and practice
Authors:
Helen Goworek & Peter McGoldrick
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253
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Title:
Strategic marketing management: a business process approach
Authors:
Luiz Moutinho & Geoff Southern
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253
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Title:
Brand leadership
Authors:
David A. Keller & Erich Joachimsthaler
,
David A. Aaker & Erich Joachimsthaler
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253
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Title:
Internet marketing: strategy, implementation and practice
Authors:
Dave Chaffey
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253
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Title:
Marketing, edition 6
Authors:
Charles W. Lamb, Jr.
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253
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Title:
The infinite asset: managing brands to build new value
Authors:
Sam Hill & Chris Lederer
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253
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Title:
Internet marketing: strategy, implementation and practice, 3rd edition
Authors:
Dave Chaffey, Fiona Ellis-Chawick, Kevin Johnston & Richard Mayer
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253
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