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Title:
Strategic marketing management: a business process approach
Authors:
Luiz Moutinho & Geoff Southern
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253
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Managing e-commerce
Authors:
J. Botha
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254
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Marketing management, international student edition
Authors:
Greg W. Marshall & Mark W. Johnston
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254
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Title:
Marketing the unknown: developing market strategies for technical innovations
Authors:
Paul Millier
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254
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Title:
Contemporary perspectives on strategic market planning
Authors:
Roger A. Kerin, Steven W. Hartley & William Rudelius
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254
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Harvard business review on brand management
Authors:
Harvard Business School Press
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254
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Title:
Marketing strategy: a decision-focused approach, 6th edition
Authors:
Harper W. Boyd, Jr, Orville C. Walker, Jr & Jean-Claude Larreche
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254
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Title:
A preface to marketing management, 9th edition
Authors:
J. Paul Peter & James H. Donnelly, Jr
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255
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Title:
Marketing strategy
Authors:
Jim Blythe
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255
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Title:
Advertising and integrated brand promotion, 3rd edition
Authors:
Thomas C. O'Guinn, Chris T. Allen & Richard J. Semenik
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255
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