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Title:
Market-driven management: using the new marketing concept to create a customer-oriented company
Authors:
Frederick E. Webster, Jr
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The new marketing: building strong marketing strategies in South Africa today
Authors:
Steve M. Burgess
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245
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Title:
Marketing, 6th edition
Authors:
Eric N. Berkowitz
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245
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Marketing, 8th edition
Authors:
Philip Kotler, Kevin Lane Keller
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245
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Title:
Consumer behaviour, international edition
Authors:
Leon G. Schiffman & Leslie Lazar Kanuk
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245
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Marketing management and strategy, 2nd edition
Authors:
Peter Doyle
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245
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Title:
Strategic marketing management: meeting the global marketing challenge
Authors:
Carol H. Anderson
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245
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Strategic brand management: building, measuring, and managing brand equity, 4th edition
Authors:
Philip Kotler, Kevin Lane Keller
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245
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Title:
Exploring direct & customer relationship marketing, 2nd edition
Authors:
Martin Evans
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245
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Title:
Introduction to marketing: theory and practice, 3rd edition
Authors:
Adrian Palmer
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245
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